Rebranding results in a full makeover just like the Rowdy Gang, Pemmican Pete, Pemmican Pearl, and the Heritage Fashion Show disappeared from the Queen City Ex. Refocusing, on the other hand, selects existing elements and puts a new spin on them.
Okay, so print is really old news, as you can see from the infographic at the top of the page. However, there’s a twist to the on-going evolution of publishing. Author Earnings calls it the “the law of unintended consequences.” I call it awesome news for indie authors!
And you’re likely dying to know what happened.
So let’s go through your “scrapbook” as a mid-career writer, especially if you’re just making that transition from traditional publishing to the Web. You may already have inventoried these things in a CV, or curriculum vitae, that you’ve included along with publisher submissions.
Travel bloggers have different ideas on what they’ve done to set themselves apart–meet 14 travel bloggers who share their branding secrets. Travel writing and blogging is an enormous field–Google brings up 399,000,000 results for the term “travel blog” alone. Travel writers who try to cover it “all” end up with a little bit of content to suit a lot of people a little bit of the time. That translates into few regular readers.
The new wave of indie authors who’ve become publishers, taking publishing into their own hands, are excited. And why not? They can publish an ebook that appears just a professional as a traditionally published ebook on a shoestring budget, depending on what they’re unable to do themselves so contract out.