Twitter–do you love it or hate it? In this series of blog posts I’ve been describing the methods I use to make Twitter work for me and help other writers, bloggers, librarians, and teachers, find more ways to use it.
If you’ve got a great “room” full of followers in the Twitterverse, then you’re ready to really start making Twitter work for you. Need more followers? I talk about how I built up my list in my first post on using Twitter.
Then, in my second Twitter article, I tell you how I get my name and brand tweeted out, with each and every blog post I make, to a hundred thousand or more using the Triberr service. Never heard of them? Click here.
And today I’d like to tell you how I make sure my posts aren’t overnight wonders like those child actors, who fade away into obscurity when they should be getting credit for their experience in movie and tv land, and landing great parts.
The thing about Twitter is that the more people you follow, the more tweets you have pouring in. Sometimes I’ll have 20 or 30 or 40 in just five minutes! Of course, my followers are in the same cyberboat, so to speak. It could be a fulltime occupation just looking for the tasty morsels that get tossed into the steamy stream of not-so-exciting tweets.
Nobody has that much time. Not me. Not you.
That’s why I’m a retweeter for those who missed the first curtain call.
One of your twitter features (under ) shows you where you were mentioned in the Twitterverse. When you’re on Triberr, every tweet that your fellow tribe members have tweeted about your post shows up here. So, you can retweet your own articles out to your followers again, just in case they missed the link the first time.
I do make it a point to never retweet a single article more than twice though–three’s a charm in my books!
Remember when I talked about Twitter being a lot like building your popularity in the brick-and-mortar world? There, the more often someone invites you to their parties, the more popular you’re deemed to be. The same things is true on Twitter. If your tweets get retweeted, the Twitterverse figures you must have said something very interesting and gives you Twitter popularity points.
You can even find out your Twitter popularity ranking through online services like http://anatweet.com/
But that’s still a little like old movie and tv reruns, isn’t it? While child actors may get residual income from them, reruns don’t make a career.
To keep getting new attention, those child actors have to continue going to try-outs and getting exposure as they age. The same thing is true of your blog content or website articles. If–and only if–the content is still relevant and useful to your readers, you can periodically create new tweets for your old posts once their initial launch events are done.
I find this works particularly well if you can relate an old post to a timely event or season or piece of news. Remember though, that this time around you’re not likely going to rely on the title of the page or post for the content of your tweet, but need to come up with something that makes this old post relevant and useful for your followers.
The last thing you want to do is to make your tweets look and feel like blatant self-promotion. Many tweeters get so caught up in tweeting things over and over that they forget what happened to Chicken Little when she kept crying that the sky was falling and her friends stopped listening…when we hear the same thing over and over we just tune it out, even in cyberspace.
So, for the most success at using Twitter to bring readers to my content, I make sure I don’t litter my followers’ Twitter feeds, but try to strike a happy balance between ensuring what I want to share gets out there without turning into Chicken Little.
If you’re a librarian, or teacher, who has been following this strand of posts (under the tag “Twitter”), and don’t have any content you’re publishing of your own to share, you may be wondering how any of this applies to you? That’s coming up in my next post–stay tuned!