Do you have a blog? Many writers do.
If you’ve written and published a book or two, either with a traditional publisher or through some form of indie publishing, you were probably told that you had to have a blog. Now, though, you may be wondering if you can monetize, or make some additional money, from the effort you’re investing in your blog.
This past week, I read a couple of very interesting blog posts about Google AdSense, which as most everybody who has investigated monitizing their content knows, is a popular option. AdSense is a contextual advertising service owned by Google. The concept is simple: advertisers pay money through the Google AdWords program to advertise on content webpages. Google then matches the advertisements up with content producer webpages through the Google AdSense program.
In reality, though, it’s a lot more complicated than that. If you’re wondering whether AdSense might be for you, this first article, Can You Still Make Money With AdSense, is the perfect read.
Or, if you’ve been considering AdSense for awhile, but have heard it’s fading away and not worth your effort, you’ll find the second article I read, The Truth About AdSense Earnings, may dispel your fears.
Now for the big question you’re asking…
Does my content qualify for AdSense?
Google AdSense can only be added to “content” pages. Content is anything that provides information, so if your website shows how to do something or the history of something, that’s content. If the primary purpose of what you put up on your blog or website was to sell your books or products, or talk about yourself as an author, then it wouldn’t be classed as content.
For example, here’s a content page on the most popular keywords:
And here’s a page that’s designed to sell a product to tell you about the most popular keywords:
Google also enforces very strict guidelines about the type of content you can monetize, excluding content encouraging drug use, alcohol use, adult content and more. Read Google’s description of what’s not allowed here.
In addition to “content” pages, Google also has rules about including pages for additional things you must inform your readers about, such as collecting cookies. Do you have everything you need? Click to read 12 Things to Do Before Applying for Google AdSense + FREE Bonus Checklist.
Not sure if AdSense is the monetization option for you? I cover lots of monetization options for bloggers and content producers in my online course, Introduction to Internet Writing Markets. Join me for a session — learn more here.