Well, there’s lots of good–maybe even great–content on the Web, so to make money blogging, your content has to be easy to find. That includes everything from understanding SEO, so you get some great SERP (Search Engine Results Page) placements, to social media. Today, it’s all one package. That’s where content marketing comes in.
The thing is that the Web changes every day. While we used to talk SEO, or Search Engine Optimization, over and over as the be-all and end-all way to get those coveted readers to your blog, that’s not really how it works any longer. Sure, SEO is still important, because SEO friendly content generally contains lots of writing strategies that make your Web content work for readers. But the shocking conclusion I’ve just come to is that most successful blogs don’t rely on Google or Bing or Yahoo anymore to increase blog traffic. Instead, many blogs get 80% or more of their traffic through social media and other channels.
Interested in blogging or nonfiction? The good news is that you can find lots of ways to make money on the Internet in these areas. Plus, there are many publishing opportunities for literary writers and poets. Payment varies, so you’ll need to investigate markets the same as you do for print publications.
However, the most important takeaway for me from Pitluk’s presentation was something I’d already learned—that appearing in print publications establishes credibility. Even with the popularity of blogs and websites, magazine bylines and photo publications can really launch a writing career.
Rebranding results in a full makeover just like the Rowdy Gang, Pemmican Pete, Pemmican Pearl, and the Heritage Fashion Show disappeared from the Queen City Ex. Refocusing, on the other hand, selects existing elements and puts a new spin on them.