Why Writing is Like Going to the Gym

Why Writing is Like Going to the Gym

Students often felt disillusioned when I sent back edits on their work and suggestions for improvement. They’d come to class, not to learn how to write better, but for me to tell them they were born writers and to submit their work to Publisher X to start their million-dollar careers.

But all writers, just like everyone that gets on those bicycles, have to push and train those muscles to get better. It takes practice, tons of it. Maintaining the status quo may be the easy way to participate, but the most rewards come from the hardest work.

Branding: What is it and why does it matter to writers?

Branding: What is it and why does it matter to writers?

Think of branding as a process of defining your writing with the hopes of creating brand loyalty. You can probably list dozens of brands you’re loyal to, from no-name tomato soup (price) to Pepsi cola (taste) to Stephen King (suspenseful experience). Each brand you favour has particular characteristics that you find consistently in the product, right? Ultimately, that product has a recipe that has been developed and marketed over time. You can do that, too.When you create your brand, you’re stirring together all of the things that make up your writing, past, present, and future.

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