The thing is that the Web changes every day. While we used to talk SEO, or Search Engine Optimization, over and over as the be-all and end-all way to get those coveted readers to your blog, that’s not really how it works any longer. Sure, SEO is still important, because SEO friendly content generally contains lots of writing strategies that make your Web content work for readers. But the shocking conclusion I’ve just come to is that most successful blogs don’t rely on Google or Bing or Yahoo anymore to increase blog traffic. Instead, many blogs get 80% or more of their traffic through social media and other channels.
Travel bloggers have different ideas on what they’ve done to set themselves apart–meet 14 travel bloggers who share their branding secrets. Travel writing and blogging is an enormous field–Google brings up 399,000,000 results for the term “travel blog” alone. Travel writers who try to cover it “all” end up with a little bit of content to suit a lot of people a little bit of the time. That translates into few regular readers.