You CAN Build a Brand and Write About Lots of Things — Here’s How

How do you bring “I want to write about everything” to a manageable brand that you can package with a single website or blog and only one or two accounts with your favorite types of social media…The good thing is that when you’re building a brand you don’t have to label everything about what you do. That running shoe manufacturer comes up with new twists on design every time fashion and technology change. So can you.

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Branding: What is it and why does it matter to writers?

Think of branding as a process of defining your writing with the hopes of creating brand loyalty. You can probably list dozens of brands you’re loyal to, from no-name tomato soup (price) to Pepsi cola (taste) to Stephen King (suspenseful experience). Each brand you favour has particular characteristics that you find consistently in the product, right? Ultimately, that product has a recipe that has been developed and marketed over time. You can do that, too.When you create your brand, you’re stirring together all of the things that make up your writing, past, present, and future.

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How I Use Twitter as a Writer

Many of us–writers, bloggers, librarians and teachers–have a love-hate relationship with Twitter. We’d love to know what it’s supposed to do, but hate to invest a ton of time to find out it really doesn’t accomplish much of anything. To summarize, these are the most common things I’ve heard: It’s hard to figure out how […]

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