How do you bring “I want to write about everything” to a manageable brand that you can package with a single website or blog and only one or two accounts with your favorite types of social media…The good thing is that when you’re building a brand you don’t have to label everything about what you do. That running shoe manufacturer comes up with new twists on design every time fashion and technology change. So can you.Read More You CAN Build a Brand and Write About Lots of Things — Here’s How
Rebranding results in a full makeover just like the Rowdy Gang, Pemmican Pete, Pemmican Pearl, and the Heritage Fashion Show disappeared from the Queen City Ex. Refocusing, on the other hand, selects existing elements and puts a new spin on them.Read More Writing Tips: Should You Rebrand Your Publishing or Refocus Your Writing Career?
So let’s go through your “scrapbook” as a mid-career writer, especially if you’re just making that transition from traditional publishing to the Web. You may already have inventoried these things in a CV, or curriculum vitae, that you’ve included along with publisher submissions.Read More How to Take Control of Your Writer’s Brand at Mid-Career
Think of branding as a process of defining your writing with the hopes of creating brand loyalty. You can probably list dozens of brands you’re loyal to, from no-name tomato soup (price) to Pepsi cola (taste) to Stephen King (suspenseful experience). Each brand you favour has particular characteristics that you find consistently in the product, right? Ultimately, that product has a recipe that has been developed and marketed over time. You can do that, too.When you create your brand, you’re stirring together all of the things that make up your writing, past, present, and future.Read More Branding: What is it and why does it matter to writers?
So you’ve been asked to present on a panel and you’re not sure what that entails. What should you pack into your approximately 15 or 20 minutes (depending on how many people are on the panel)? What’s the secret to making a successful panel presentation? I’m presenting on a panel at the Saskatchewan Writer’s Guild […]Read More 8 Secrets to Making a Successful Panel Presentation
Twitter–do you love it or hate it? In this series of blog posts I’ve been describing the methods I use to make Twitter work for me and help other writers, bloggers, librarians, and teachers, find more ways to use it. If you’ve got a great “room” full of followers in the Twitterverse, then you’re ready […]Read More Tips for Increasing Your Twitter Popularity
Many of us–writers, bloggers, librarians and teachers–have a love-hate relationship with Twitter. We’d love to know what it’s supposed to do, but hate to invest a ton of time to find out it really doesn’t accomplish much of anything. To summarize, these are the most common things I’ve heard: It’s hard to figure out how […]Read More How I Use Twitter as a Writer