We all tend to think of a brand in the narrowest of terms: the brand of jeans we wear, sneakers we walk in, cars we drive, well the list goes on and on. Our mental image of a brand is one item to one brand name. Plain and simple. Continue reading You CAN Build a Brand and Write About Lots of Things — Here’s How →

A few years ago a couple of the biggest summer fairs rebranded themselves. Buffalo Days in Regina became the Queen City Ex and Edmonton’s Klondike Days turned into Capital Ex. Continue reading Writing Tips: Should You Rebrand Your Publishing or Refocus Your Writing Career? →

There was a time when writers didn’t worry about branding. For book authors, branding was up to their publisher’s marketing department. After all, you were what you wrote: a poet, a children’s author, a nonfiction writer. And it wasn’t a lot different for freelance writers—a handful of articles in an assortment of newspapers and magazines could make you a lifestyles or sports writer. If you wanted, you could always take the broad approach and call yourself a journalist. Continue reading Branding: What is it and why does it matter to writers? →