How do you bring “I want to write about everything” to a manageable brand that you can package with a single website or blog and only one or two accounts with your favorite types of social media…The good thing is that when you’re building a brand you don’t have to label everything about what you do. That running shoe manufacturer comes up with new twists on design every time fashion and technology change. So can you.
Rebranding results in a full makeover just like the Rowdy Gang, Pemmican Pete, Pemmican Pearl, and the Heritage Fashion Show disappeared from the Queen City Ex. Refocusing, on the other hand, selects existing elements and puts a new spin on them.
So let’s go through your “scrapbook” as a mid-career writer, especially if you’re just making that transition from traditional publishing to the Web. You may already have inventoried these things in a CV, or curriculum vitae, that you’ve included along with publisher submissions.
Think of branding as a process of defining your writing with the hopes of creating brand loyalty. You can probably list dozens of brands you’re loyal to, from no-name tomato soup (price) to Pepsi cola (taste) to Stephen King (suspenseful experience). Each brand you favour has particular characteristics that you find consistently in the product, right? Ultimately, that product has a recipe that has been developed and marketed over time. You can do that, too.When you create your brand, you’re stirring together all of the things that make up your writing, past, present, and future.