We all tend to think of a brand in the narrowest of terms: the brand of jeans we wear, sneakers we walk in, cars we drive, well the list goes on and on. Our mental image of a brand is one item to one brand name. Plain and simple. Continue reading You CAN Build a Brand and Write About Lots of Things — Here’s How
A few years ago a couple of the biggest summer fairs rebranded themselves. Buffalo Days in Regina became the Queen City Ex and Edmonton’s Klondike Days turned into Capital Ex. Continue reading Writing Tips: Should You Rebrand Your Publishing or Refocus Your Writing Career?
Traditionally, writing careers often take decades—rather than years—to grow. The Internet has changed all that, mainly because of how easy and quickly it is to establish your brand on the Web. You no longer have to wait for word-of-mouth to spread between editors and readers that you do great work. Continue reading How to Take Control of Your Writer’s Brand at Mid-Career
There was a time when writers didn’t worry about branding. For book authors, branding was up to their publisher’s marketing department. After all, you were what you wrote: a poet, a children’s author, a nonfiction writer. And it wasn’t a lot different for freelance writers—a handful of articles in an assortment of newspapers and magazines could make you a lifestyles or sports writer. If you wanted, you could always take the broad approach and call yourself a journalist. Continue reading Branding: What is it and why does it matter to writers?