The Web is constantly changing, especially now with the introduction of ChatGPT and so many artificial intelligence, or AI, tools. But how and where should you use them? Or should you use them at all?
Linda’s course, Write Effective Web Content, incorporates many AI tools into assignments. Need help with sentence structure and purpose? Got you. How about outlining and finding an article’s focus? You’re covered there, too. In fact, you’ll learn how to use AI tools to do everything from create images (check out the AI generated graphic below!) to write headlines that will draw visitors.
How do you write for the web?
In Linda’s course, you’ll learn how to develop a website writing style that speaks to your readers’ needs and ensures that your content is clear and easy-to-understand. We’ll explore ways your Web copywriting can convey the right “feel” through your content, how to get conversations going with your visitors, and how to organize your content to produce better search engine rankings and happier readers.
But today’s Web is about a lot more than words. You’ll also explore all kinds of multimedia from images to infographics to slideshows to screencasts, as well as ways to encourage interaction with your readers, such as polls, surveys, and quizzes.
Finally, we’ll examine ways to make your online copywriting appear as professional and authoritative as possible. By the end of this course, your content will be well on its way to rising to the top of the billions of pages on the Web!
Lessons
- Elements of Effective Web Content
- Developing Focused Content
- Organizing Content
- Easy-to-Understand Content
- Content that Sells
- Content that Engages
- Blogs & Social Media
- Images & Multimedia
- Creating Multimedia
- Learning About Your Readers and Followers
- Intellectual Property
- Some Final Tips
Contact your public library for more information and to register for Write Effective Web Content.
Linda Aksomitis 