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14 Travel Bloggers Share their Branding Secrets

Posted by on Mar 15, 2016 in Blogging, Website Design Tips, Writing | 6 comments

Travel bloggers have different ideas on what they’ve done to set themselves apart–meet 14 travel bloggers who share their branding secrets. Travel writing and blogging is an enormous field–Google brings up 399,000,000 results for the term “travel blog” alone. Travel writers who try to cover it “all” end up with a little bit of content to suit a lot of people a little bit of the time. That translates into few regular readers.

Authors Struggling in a Changing Publishing World

Posted by on Mar 1, 2016 in Blog | 0 comments

The new wave of indie authors who’ve become publishers, taking publishing into their own hands, are excited. And why not? They can publish an ebook that appears just a professional as a traditionally published ebook on a shoestring budget, depending on what they’re unable to do themselves so contract out.

Why Writing is Like Going to the Gym

Posted by on Feb 14, 2016 in Blog | 0 comments

Students often felt disillusioned when I sent back edits on their work and suggestions for improvement. They’d come to class, not to learn how to write better, but for me to tell them they were born writers and to submit their work to Publisher X to start their million-dollar careers.

But all writers, just like everyone that gets on those bicycles, have to push and train those muscles to get better. It takes practice, tons of it. Maintaining the status quo may be the easy way to participate, but the most rewards come from the hardest work.

Branding: What is it and why does it matter to writers?

Posted by on Jan 29, 2016 in Self-Promotion | 0 comments

Think of branding as a process of defining your writing with the hopes of creating brand loyalty. You can probably list dozens of brands you’re loyal to, from no-name tomato soup (price) to Pepsi cola (taste) to Stephen King (suspenseful experience). Each brand you favour has particular characteristics that you find consistently in the product, right? Ultimately, that product has a recipe that has been developed and marketed over time. You can do that, too.When you create your brand, you’re stirring together all of the things that make up your writing, past, present, and future.

FREE Tools to Help You Create a Blog Banner or eBook Cover

Posted by on Jan 22, 2016 in eBooks, Website Design Tips | 4 comments

Do you know what you want for your ebook cover or blog banner, but don’t have the tools you need? I find that software for special purposes often costs a little more than I’d like to invest–so, my first go-to place is the Web to see what’s out here for free. Here are some of the tools I’ve used that will help you create the perfect header or book cover.