However, the most important takeaway for me from Pitluk’s presentation was something I’d already learned—that appearing in print publications establishes credibility. Even with the popularity of blogs and websites, magazine bylines and photo publications can really launch a writing career.
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Rebranding results in a full makeover just like the Rowdy Gang, Pemmican Pete, Pemmican Pearl, and the Heritage Fashion Show disappeared from the Queen City Ex. Refocusing, on the other hand, selects existing elements and puts a new spin on them.
Okay, so print is really old news, as you can see from the infographic at the top of the page. However, there’s a twist to the on-going evolution of publishing. Author Earnings calls it the “the law of unintended consequences.” I call it awesome news for indie authors!
And you’re likely dying to know what happened.
So let’s go through your “scrapbook” as a mid-career writer, especially if you’re just making that transition from traditional publishing to the Web. You may already have inventoried these things in a CV, or curriculum vitae, that you’ve included along with publisher submissions.
Travel bloggers have different ideas on what they’ve done to set themselves apart–meet 14 travel bloggers who share their branding secrets. Travel writing and blogging is an enormous field–Google brings up 399,000,000 results for the term “travel blog” alone. Travel writers who try to cover it “all” end up with a little bit of content to suit a lot of people a little bit of the time. That translates into few regular readers.
The new wave of indie authors who’ve become publishers, taking publishing into their own hands, are excited. And why not? They can publish an ebook that appears just a professional as a traditionally published ebook on a shoestring budget, depending on what they’re unable to do themselves so contract out.
Ebooks have come a long ways since 2002 when they had just 0.05% of the marketplace! So, it’s likely no surprise that the technology behind ebooks has also come a long ways. This infographic introduces you to the three types of ebooks we see today.
Students often felt disillusioned when I sent back edits on their work and suggestions for improvement. They’d come to class, not to learn how to write better, but for me to tell them they were born writers and to submit their work to Publisher X to start their million-dollar careers.
But all writers, just like everyone that gets on those bicycles, have to push and train those muscles to get better. It takes practice, tons of it. Maintaining the status quo may be the easy way to participate, but the most rewards come from the hardest work.
Think of branding as a process of defining your writing with the hopes of creating brand loyalty. You can probably list dozens of brands you’re loyal to, from no-name tomato soup (price) to Pepsi cola (taste) to Stephen King (suspenseful experience). Each brand you favour has particular characteristics that you find consistently in the product, right? Ultimately, that product has a recipe that has been developed and marketed over time. You can do that, too.When you create your brand, you’re stirring together all of the things that make up your writing, past, present, and future.
Do you know what you want for your ebook cover or blog banner, but don’t have the tools you need? I find that software for special purposes often costs a little more than I’d like to invest–so, my first go-to place is the Web to see what’s out here for free. Here are some of the tools I’ve used that will help you create the perfect header or book cover.